Processes

AcumenEdge believes the process of prospecting is very similar across all industries and vertical sectors. The target markets will be different, but the process is the same.

• Establish who is the target market or markets
• Build or purchase a basic database of prospective customers chosen by SIC code, vertical sector,company turnover or geographical location.
• Start the commincations process
• Find the name and other data of the key target individual using telemarketing, and internet searches.
• Communicate with that individual-direct mail or email introduction or cold telephone call.
• Follow up with further telephone calls and required information to ascertain prospect's suitability for the clients product and services.
• Introduce the products or services
• Gain an answer as to whether they have a requirement for the product or service either now or later.
• If later arrange further telephone calls or exchange of data and information
• If now and when now,close the deal and service your new customer.

The key is having qualifed a prospect to then keep communicating with them until they make a decision either way. This is known as Prospect Database management and the methods used in a regular ongoing programme is called Direct Marketing.

AcumenEdge is a Direct Marketing Agency-this is what we do for our clients.